SuperRare
Head of Design
SuperRare sparked the onchain art movement, and remains the top digital art exchange.
As the first design hire, I built the design department from scratch, leading a team of four across product and brand, while designing daily.
After 3.5 years heading design, I became Head of Product for Rare Protocol
Web3 frontier
I had the privilege of inventing social marketplace patterns and art collecting formats, pushing the medium forward.
Continuous improvement
We iterated relentlessly on core flows, turning bumpy blockchain friction into smooth UX, driving traffic and sales.
Internal tools
We built a design system and brand toolkit that multiplied output — engineers prototyping without mockups, marketing shipping on-brand assets independently.
Plus an AI-powered research pipeline — interview transcripts, support tickets, and social channels feeding a tagged database used across product and marketing.
