SuperRare
Head of Design
SuperRare sparked the onchain art movement, and remains the top digital art exchange.
As the first design hire, I built the design department from scratch, leading a team of four across product and brand, while designing daily.
After 3.5 years heading design, I became Head of Product for Rare Protocol
Web3 frontier
I invented new social marketplace patterns and art collecting formats.
Continuous improvement
We iterated relentlessly on core flows, turning bumpy blockchain friction into smooth UX.
Internal tools
We built a design system and brand toolkit that multiplied output — engineers prototyping without mockups, marketing shipping on-brand assets independently.
Plus an AI-powered research pipeline — interview transcripts, support tickets, and social channels feeding a tagged database used across product and marketing.
