SuperRare
Head of Design
SuperRare and its community sparked the onchain art movement. It remains the top digital art exchange.
As the first design hire, I built the design department from scratch, leading a team of four across product and brand, while designing daily.
After 3.5 years heading design, I became Head of Product for SuperRare Labs and built out Rare Protocol
Web3 frontier
The category was new, so most screens had no direct reference. I invented new social marketplace patterns and art collecting formats to increase transactions across the platform.
Continuous improvement
We iterated relentlessly on core flows, turning bumpy blockchain friction into smooth UX, sourcing feedback from artists and collectors the whole way.
Internal tools
We built a design system and brand toolkit that multiplied output — engineers prototyping without mockups, marketing shipping on-brand assets independently.
Plus an AI-powered research pipeline I built, with interview transcripts, support tickets, and social channels feeding a tagged database used across product and marketing.
