Identity design
In 2010 the founder of a fledgeling startup asked me to design their logo. I developed a full identity system with one-of-a-kind Juan Carlos Pagan. The logotype's pinny P remains the brand's stamp.
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In 2010 the founder of a fledgeling startup asked me to design their logo. I developed a full identity system with one-of-a-kind Juan Carlos Pagan. The logotype's pinny P remains the brand's stamp.
I design and build systems, end to end.
From strategy:
To pixels:
I specialize in generalism, and have spent my career at the front of new product categories.
Now I'm independent, designing hands-on & building in code. I'm open to projects or fractional work with small teams shipping new things.
Personal:
Professional:
Books
Personal:
Professional:
Film and TV
Personal:
Professional:
Magazines
Personal work, printed:
Personal, online:
Professional, printed:
Design for emerging tech
AI-native apps, web3, builder tools, and weird new surfaces without established patterns
Platform architecture
Multi-sided marketplaces, network mechanics, incentive systems
Design systems
Component libraries that scale across surfaces, teams, and brands
Information design & content
Content models, info architecture, dataviz, diagrams
Journey & lifecycle design
Service design from onboarding, to activation, to retention
Fractional founding designer
Drop-in design partner for startups, covering product and brand, shipping via quick iteration
Conferences
Teaching