Medium template system
Design consulting
Concept designs and template specs for blog customization on Medium, enabling authors to pick visual styles that best fit their content.
In 2020, Medium was exploring new features for authors to customize the style of their blogs and publications.
VP of Product Design Alexis Lloyd contracted me to help shape their approach to the set of features.
I first prototyped a broad set of design concepts and provocations.
After presenting the concepts to founder/CEO Ev Williams, we selected one approach to launch with, leaving the rest as a menu of options for the Medium team to develop.
I then specced out three sets of template themes for users to choose from.
The features launched soon after on Barack Obama's publication, across Medium's verticals, M.G. Siegler's site, and Ev Williams' personal blog.