About
The Tambourine symbol in yellow on an orange field

Tambourine

Identity design

Tambourine is a private philanthropic organization started by Ben and Divya Silbermann, funding emotional well-being, vision, ALS, disability access, and community giving.

I designed the identity in collaboration with Juan Carlos Pagan.

The Tambourine horizontal lockup in orange on yellow

Animation

Colors

The Tambourine palette: orange, navy, yellow, white, and cyan
The symbol in four colorways: yellow on orange, cyan on navy, navy on yellow, orange on cyan

Typeface

Quicksand

By Andrew Paglinawan

A geometric sans with rounded terminals, echoing the soft geometry of the custom wordmark, fit for reading size.

Emotional well-being, vision, ALSLight 300
Emotional well-being, vision, ALSMedium 500
Emotional well-being, vision, ALSBold 700

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789 & ? ! ( ) — “ ” ’

Website

The Tambourine homepage on a phone
The Tambourine homepage on desktop

Alternate directions

An alternate mark: the letter T drawn as a tambourine with jingles bursting from the crossbar
An alternate mark: a heavy slab letter T inside a rounded square
An alternate mark: a loose organic disc with jingles flying off it

Not used, but fun to explore.