• First design hire at the platform that sparked the onchain art movement. Built the design department 0→1 — culture, process, systems — personally designing daily, while mentoring a team of 4.
• Invented new art collecting formats and marketplace patterns that reoriented the platform around social.
• Built a design system and brand toolkit that multiplied output — engineers prototyping without mockups, marketing shipping on-brand assets independently.
• Iterated relentlessly on core flows — turned clunky blockchain friction into smooth UX that drove traffic and sales.
• Helped steer the company through repeated pivots, using design to make options concrete.

• Product design, strategy, and creative direction for a skunkworks team building consumer apps onchain. End-to-end IC role: research, prototyping, marketing.
• Designed and shipped TruSat — a citizen-science app crowdsourcing satellite tracking data from stargazers worldwide. Shaped the product across multiple iterations.

• Co-directed an award-winning team of art directors, data journalists, animators, and illustrators. Hands-on throughout — scripting, storyboarding, designing, and animating alongside the team.
• Co-built a design system spanning TV and web that enabled teams to publish visual content daily and deliver 25 minutes of graphics-rich video to HBO every weeknight.
• Designed vicenews.com. Supervised build and launch.
• Art directed Verse Chorus Bridge — animating 30 musician interviews to visualize the layers of their songs.

• Led product and design for Splice Sounds from concept to launch. It found product-market fit and became a $100M+/yr business, used by millions of producers, still built around the core UX loop I shipped.
• Shipped features across Splice's creator tools — hands-on in the codebase, building pages and components, iterating from usage data.

• Cofounded and launched a visual news platform for sports — real-time infographic updates pairing game data with crowdsourced and auto-generated annotations.
• Presented product at Y Combinator, advanced to final interviews.

• Designed new product concepts for Google's ecosystem — including voice and AR-based search solutions and a global sign-in experience.
• Initiated pitches for Chrome campaigns, including a sonic identity system for Chromebooks. Co-designed Project Loon's brand identity.

• Designed multi-sensory experiences for physical spaces — game design, AR, motion capture, touchscreen walls, projection mapping.
• Developed award-winning experiences for Cleveland Museum of Art, and pitch-winning concepts for Smithsonian's NMAAHC.

• Distilled complex datasets into simple architecture and UX for brands and cultural institutions.
• Illustrated visuals for GE's household energy calculator, now in the MoMA design collection.

Two years of painting and drawing fundamentals before specializing in graphic design — craft carried into every medium since, with the conviction that form is itself a function.